Posts tagged Dallas
Now Hiring | Rock Star Intern for Spring Semester

We consider our interns to be a valuable part of the Dala team. They get to sit in on client meetings, go to TV news tapings, develop and pitch stories to the media, help plan and execute events and develop content for our social media handles and blog.

Our PR firm handles a variety of accounts in industries ranging from commercial real estate and construction services to education and corporate social responsibility. A successful Dala intern is detail-oriented and a resourceful self-starter with a positive attitude. An understanding of media relations, social media and AP style along with strong written and verbal communication skills are required.

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment  here .

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment here.

Internship responsibilities include:

  • Drafting and editing media materials including pitches, media alerts, news releases, backgrounders, fact sheets and media briefing books for clients
  • Creating/updating media lists
  • Tracking media coverage and updating clip logs for clients
  • Assisting with the development and execution of plans, events and activities that support client communication goals and objectives
  • Gathering and organizing editorial calendars
  • Reviewing newspapers/industry publications for client mentions
  • Researching media, clients, client competitors and/or other subjects requested by team
  • Assisting with social media planning and account maintenance for clients
  • Drafting posts for The Dala Daily (our blog) and social handles
  • Attending occasional PR industry events and participating in seminars, webinars and other professional training
  • Working within a client-focused team setting, interacting with all disciplines to get real-world experience and understanding of the collaborative nature of the agency environment
Former rock star intern, Elizabeth, helped develop a pitch for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

Former rock star intern, Elizabeth, helped develop a pitch for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

Dala Shares the Scoop on Hyperloop

It’s not a bird, it’s not a plane, and it might possibly be faster than Superman! Imagine taking an autonomous vehicle to a train station in Dallas to immediately hop into a “pod” with more than 20 other travelers, accelerate up to 700 miles per hour and arrive in Austin just 19 minutes later. That’s the vision our client, AECOM, wants to bring to Texas and beyond.

Earlier this year, AECOM participated in a global challenge to show Hyperloop One that Texas should be home to this technology. Part of that demonstration entailed the support of local government agencies and partners, as well as publicity from the media. On a national level, AECOM’s corporate team highlighted the company’s numerous finalists, but this didn’t generate attention at the local level. So, Dala helped Hyperloop Texas, led by AECOM’s Senior Urban Planner Steven Duong, spread the word.

The results were almost immediate and quickly snowballed into interviews and press coverage across the state. Not only did the Houston Chronicle run a front page story about AECOM’s proposal and the technology that could be coming to Texas, but we were also able to secure stories with KVUE in Austin, The Dallas Morning News, Dallas Innovates, the Dallas Business Journal and CultureMap, to name a few.

Over the summer, AECOM’s Hyperloop Texas team was named a winner of the competition and Dala was able to help coordinate in-depth feature stories and broadcast news segments highlighting AECOM’s innovative strategies beyond Hyperloop. Duong represented AECOM on segments with Fox 4’s Good Day, NBC 5, a front page story of the Fort Worth Star Telegram, front page business story in The Dallas Morning News, and more.

AECOM took note of our success and pulled us in to assist its Denver office with media outreach for its winning Rocky Mountain Hyperloop proposal. Though the market and team dynamics varied, we were able to utilize our strategic approach to secure a broadcast story during a prime time TV spot (right after the highly-viewed Denver Broncos football game) as well as several stories in local newspapers.

To date, we’ve secured more than 130 media hits for AECOM’s Hyperloop teams in Texas and Colorado, which have led to business opportunities, speaking engagements and increased overall awareness of AECOM.

Like any major transportation innovation, it could be weeks or even months before we know tangible next steps in the process of bringing Hyperloop to Texas, but rest assured, Dala will keep you in the “loop.”

Meet the Dala Team
It’s official…C. Pharr & Company is now  Dala Communications ! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and  succession plan  which is what you see today.  Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers.   This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.  Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.  Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few.   While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.  Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting  strategies in motion  for our current and prospective clients. Thank you for your support!  The Dala Team  Leah, Cynthia, Krystal, Katie, Elizabeth and Lori

It’s official…C. Pharr & Company is now Dala Communications! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and succession plan which is what you see today.

Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers. 

This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.

Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.

Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few. 

While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.

Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting strategies in motion for our current and prospective clients. Thank you for your support!

The Dala Team

Leah, Cynthia, Krystal, Katie, Elizabeth and Lori