From the Combine to Your Future: Five Things Every High School Athlete Needs to Know About NIL (Name, Image, Likeness) Before College
Five Things Every High School Athlete Needs to Know About NIL (Name, Image, Likeness) Before College:
If you are a college-bound athlete and have not started thinking about Name, Image, and Likeness (NIL) and building your personal brand, you are already behind. NIL is not just a college consideration. NIL training for athletes starts NOW. The work you do in high school, before you step on a college campus, will determine how prepared you are to compete — not just in your sport, but in the business of being an athlete.
The World is Watching the Winter Olympics. It Reminded Us of the Time We Helped Promote Cricket’s Arrival in Dallas.
National Cricket League Press Announcement at Dallas City Hall
Throwback Win: What Securing Jason Witten as an Influencer Taught Us About Athlete Branding — And Why It Still Matters in the NIL Era
In 2019, Dala Communications was tasked with researching and booking an influencer as a part of a larger media strategy for an upcoming event at Capital One. Our pick? Jason Witten who had recently come out of retirement and was rejoining the Dallas Cowboys. We went to work securing Witten as a brand influencer for Capital One's STEM education initiative — a campaign designed to inspire the next generation of innovators by connecting students to an NFL icon who embodied discipline, preparation, and excellence.
Media Training 101: When the Camera Turns On, You Either Own the Moment or It Owns You
Leah Williams presenting at the annual Apartment and Innovation Marketing (AIM) Conference in sunny California about the not-so-sunny-side of crisis! Her topic: When Crisis Calls: You Are Not Alone — Building Resilient Communications for Multifamily Properties
Is Bigfoot a Registered Voter?
Dallas County Elections Department’s clever political campaign ad. What’s the core message? Go vote!
