April is APR Month at PRSA (Public Relations Society of America). As many of us in the PR field come to know, the Accreditation in Public Relations (APR) credential has many benefits. The credential builds on the foundation of your education and helps certify your career, distinguishes you from industry peers and positions you as a leader in the field. Further, the APR is a great way to stay updated on industry best practices as the communications/PR field continues to evolve.
Dala Communications President Leah Williams shares why she pursed the APR:
“I wanted to be taken seriously by the C-suite and other industry colleagues – having my APR has afforded me this opportunity. Becoming accredited sets PR practitioners on the road to success, helping them stand out from their peers. When it comes to business development, I have found that it can be a challenge for those unfamiliar with our industry to identify best-in-class PR practitioners to serve as a valued partner to ‘help move the needle’ in their business; however, having my APR certification has provided me additional credibility when I'm talking to business prospects. And, earning my APR is also a value-add for current clients and my agency because it has helped me be more thoughtful and strategic in my approach.”
For more backround on the APR and information on how to get started with the certication process, click here.