Posts in Dala News
We're Hiring an Account Executive!
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Dala Communications is looking for a talented and energetic Account Executive to join its Dallas team located in the Knox/Henderson area. Ideal candidates will have solid media relations, social media and client management experience, as well as strong verbal, interpersonal and written communication skills. They will also have an interest in working with business-to-business clients and be self-starters with the ability to confidently interact with media, clients and account teams. Send cover letter, resume and writing samples to info@dalacommunications.com.

Responsibilities:

  • Support Senior Account Executives (SAE) and other senior leadership in fulfilling client PR programs
  • Actively contribute to account plan development and develop new, strategic ideas for clients
  • Develop written materials, including press releases, byline articles, speeches, client correspondence
  • Learn clients’ businesses and business goals, gain understanding of their competitive environments
  • Participate in client and new business presentations
  • Maintain regular client contact, proactively devising new ways to meet client strategic needs
  • Assist SAEs with implementation of press conferences/briefings, media events and tours, etc.
  • Leverage existing media/editorial/journalistic/media contacts; readily develop new relationships
  • Conduct social media activities as part of client programs; continuously learning new methods and technologies
  • Assist SAEs with project management for marketing materials, such as websites, brochures, newsletters, award submissions, videos, etc.
  • Maintain careful attention to detail, ensuring accuracy of materials, contacts, schedules, etc.
  • Promote teamwork by teaching junior staff and interns, delegating as possible
  • Work with SAEs to manage Account Coordinator as part of client team
  • Create and assist SAEs with overseeing reports, managing budgets and providing other account and financial management
  • Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
  • Actively participate in ongoing professional development, learning new skills and expanding personal capabilities

 

Job Requirements:

  • Minimum B.A/B.S. in public relations, journalism, marketing or related field
  • Two to three years experience in an agency setting with track record of success of client and project management
  • Aptitude to learn quickly and thrive in fast-paced environment
  • Demonstrated writing ability in AP style
  • Successful track record of working with traditional and social media
  • Professional and media references

Dala Communications Offers:

  • Benefit package including health/vision/dental insurance & 401(k)
  • A positive, professional and collegial environment for work and career development
  • Competitive salary
  • Flexibility, team-building volunteer opportunities, 4 pm Fridays, professional development

*Send resume to info@dalacommunications.com, learn more about us at www.dalacommunications.com or check us out on LinkedIn or Instagram

EOE/AA M/F/V/D

Dala Communications is a results-based, full-service public relations agency located in Dallas. Creating impactful, content marketing formulas that work, Dala Communications is built upon a foundation of strategic thinkers and communicators who take a forward-thinking, proactive approach to achieve clients’ business goals. Whether working alongside B2B or B2C in-house teams, or serving as the marketing and public relations arm, Dala Communications makes the business and community connections that create brand momentum. Dala Communications is a mid-sized agency and certified as a Woman-owned Business Enterprise with the National Women’s Enterprise Certification, and as a HUB with the state of Texas.

NOW HIRING | ROCK STAR INTERN FOR THE SUMMER

We consider our interns to be a valuable part of the Dala team. They get to sit in on client meetings, go to TV news tapings, develop and pitch stories to the media, help plan and execute events and develop content for our social media handles and blog.

Our recent intern, Emily, was able to invite media and attend an event at our client, Trinity Christian Academy's "Math to the Future Day". In this process she was able to search for media to pitch, develop a pitch and coordinate interview requests.

Our recent intern, Emily, was able to invite media and attend an event at our client, Trinity Christian Academy's "Math to the Future Day". In this process she was able to search for media to pitch, develop a pitch and coordinate interview requests.

Our PR firm handles a variety of accounts in industries ranging from commercial real estate and construction services to education and corporate social responsibility. A successful Dala intern is detail-oriented and a resourceful self-starter with a positive attitude. An understanding of media relations, social media and AP style along with strong written and verbal communication skills are required.

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment  here .

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment here.

Internship responsibilities include:

·         Drafting and editing media materials including pitches, media alerts, news releases, backgrounders, fact sheets and media briefing books for clients

·         Creating/updating media lists

·         Tracking media coverage and updating clip logs for clients

·         Assisting with the development and execution of plans, events and activities that support client communication goals and objectives

·         Gathering and organizing editorial calendars

·         Reviewing newspapers/industry publications for client mentions

·         Researching media, clients, client competitors and/or other subjects requested by team

·         Assisting with social media planning and account maintenance for clients

·         Drafting posts for The Dala Daily (our blog) and social handles

·         Attending occasional PR industry events and participating in seminars, webinars and other professional training

·         Working within a client-focused team setting, interacting with all disciplines to get real-world experience and understanding of the collaborative nature of the agency environment

Former rock star intern turned account coordinator, Elizabeth, helped develop a pitch and execute a interview for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

Former rock star intern turned account coordinator, Elizabeth, helped develop a pitch and execute a interview for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

The summer internship typically runs May - August. Hours are flexible with a minimum of 12 hours a week. If you’re looking to get hands-on experience in the PR field, send your resume, cover letter and two writing samples to Elizabeth@DalaCommunications.com.

Dala Does Good All Year Long

2017 went by in a flash and has been a big year for our agency, especially with our re-brand as Dala Communications and recent office move. Even with all these changes and hectic schedules, we still found the time to give back to our community throughout the year for our quarterly volunteer days. We couldn’t have done it without the continued support of our clients and friends.

We understand that our success, both in the community and professionally, is dependent upon our relationships and we are grateful for your trust and partnership as we take the next step in our agency evolution, while building upon C. Pharr & Co.’s lasting reputation.

As we reflect on 2017, we wanted to share highlights of all the ways we gave back to our community this year.

In March, we helped Big Brothers Big Sisters (BBBS) of North Texas  announce its Bigs in Blue program with the Dallas Police Department, matching youth with police officers. In May we were busy helping BBBS announce its new partnership with Dallas ISD (DISD) police officers to continue supporting the recently launched Bigs in Blue initiative BBBS is a volunteer mentoring organization.

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In June, we made a splash while jumping in the pool to help members of Ability Connection Texas with their physical therapy. Ability Connection Texas has been serving individuals with disabilities and special needs throughout Texas since 1954.

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In July, we were part of a panel during the University of Texas at Arlington Communication and Media Camp. We thoroughly enjoyed meeting the next generation of PR pros. The Communication and Media Camp gives high school students a chance to explore the real tasks involved in communication careers.

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On Sept. 11, we headed out to Whitney M. Young elementary school in South Dallas to volunteer with Dallas 1st Service Platoon from The Mission Continues as part of Freedom Day, a day of service in Dallas where first responders, veterans and local companies gather and volunteer together to commemorate Sept. 11, 2001. We spent the day volunteering alongside veterans to make the school’s outdoor play area more festive and interactive. The Mission Continues is a volunteer organization that empowers veterans who are adjusting to life at home to find purpose through community impact.

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In December, we did some holiday shopping to make the spirits a little brighter for the homeless children living in Dallas. We went out as a team and bought pajamas and books to give to children at Interfaith Dallas, an organization that aims to break the cycle of homelessness by providing working families with the tools to eliminate barriers, equip them to overcome poverty, educate children with skills to successfully pursue dreams and overall empower families to live self-sufficient lives.

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In addition to spending time volunteering, we gave monetary donations in honor of our clients and referral partners. These organizations include:

  • 4word Connecting, leading and supporting professional women to achieve their potential
  • Dallas Area Habitat for Humanity – Brings people together to build homes, communities and hope
  • Step Up – Propels girls from under‐resourced communities to fulfill their potential by empowering them to become confident, college‐bound, career‐focused, and ready to join the next generation of professional women

We look forward to giving back to the community in 2018 and beyond. Check out our volunteer pictures on Instagram any time using the hashtag #DalaDoesGood. 

Meet the Dala Team
It’s official…C. Pharr & Company is now  Dala Communications ! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and  succession plan  which is what you see today.  Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers.   This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.  Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.  Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few.   While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.  Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting  strategies in motion  for our current and prospective clients. Thank you for your support!  The Dala Team  Leah, Cynthia, Krystal, Katie, Elizabeth and Lori

It’s official…C. Pharr & Company is now Dala Communications! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and succession plan which is what you see today.

Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers. 

This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.

Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.

Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few. 

While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.

Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting strategies in motion for our current and prospective clients. Thank you for your support!

The Dala Team

Leah, Cynthia, Krystal, Katie, Elizabeth and Lori