Client Success Story: Frontgate

We’re taking a look back at some of our most successful multi-tiered PR campaigns from the last year and here is one of our faves that focused on working with DFW influencers. During the fall of last year, we were tasked with establishing awareness of Frontgate, a well-known, national luxury home retailer with a strong online and catalog customer base, and the opening of its first Texas flagship store in Legacy West. We were charged with developing an integrated communications campaign that would yield media and consumer interest, build awareness with key stakeholders and establish new online influencer relationships in the region, all of which would translate into strong in-store sales.

Our newest case study details our strategy to help Frontgate make a splash in what would be dubbed “the worst year on record” for brick-and-mortar retail. Read on to learn about our influencer marketing strategy that resulted in one of our most memorable events. We were proud to be a part of the team that introduced this well-known retailer to the Dallas market, and we did it with style complete with a champagne saber to toast the opening! Cheers y’all!

Dala team attends PRSA Dallas Drinks and Diversity Mixer: Five key takeaways from this packed event

Last month, the Dala team headed over to Capital Factory in Dallas after work for a Drinks and Diversity Mixer in celebration of PRSA’s National Diversity and Inclusion Month. PRSA Dallas and ColorComm Dallas hosted the sold-out event, which featured Bernard Coleman, III, global head of diversity and inclusion at Uber, as the keynote speaker.

To say Bernard is an expert in diversity and inclusion is an understatement. Prior to his role at Uber, he led Hillary for America’s diversity initiatives and was the first ever chief diversity and human resources officer in United States history for any presidential campaign of either political party.  Bernard has a strong history working with human resources, talent recruitment, analytics, marketing, communications and branding in an effort to enhance diversity throughout an organization.  

 The packed room was engaged in the discussion as Bernard shared what we (as public relations and marketing pros) can do to overcome obstacles and thrive when we find ourselves at the center of implicit bias.


Here are five tips for success anyone can use when faced with bias at work:

Call out the action: Rather than calling people out for being racist or sexist, we should focus on how and why the language they used was oppressive. People can reflect on and address the impact of their actions, rather than focusing on defending their character or intentions.

Share perspective: Engage in dialogue to reconcile biases and open conversation with peers to help motivate people to change behavior.

Use storytelling as a tool: Share a personal narrative to create a deeper understanding and to produce greater empathy.

Sponsorship: Seek a “sponsor” or a champion to help you access essential networks, which will help bring your achievements to the attention of upper management.

Act as a catalyst: Ask your company what they plan on doing to promote equality and reduce discrimination.

Join the conversation on PRSA Diversity and Inclusion Month by clicking here.

Leah EkmarkComment
Dala Communications President Selected for the Dallas Regional Chamber’s Leadership Dallas Class

Recently, our president, Leah Williams, APR, was selected to be part of the Dallas Regional Chamber's Leadership Dallas class, the premier leadership development program in the Dallas region. Currently in its 43rd year, Leadership Dallas prepares a diverse group of leaders to serve as agents and sustainers of positive change for the quality of life in the Dallas community. Each year the Dallas Regional Chamber selects 55 emerging business and community leaders to participate in this prestigious program, which serves as an opportunity for individuals who are both acknowledged and aspiring leaders to continue their professional development and further cultivate a demonstrated commitment to the serving the Dallas area.

 “As an east Dallas native, I have a passion for giving back to the community I grew up in and watching it flourish. One of my goals has been to cultivate and promote positive change outside of my four walls and my business. It is a great honor to be recognized as an emerging leader amongst the many existing in the Dallas community and be included in the Leadership Dallas class.” – Leah Ekmark Williams, APR 

Through this program, Leah will gain the knowledge and skills to continue to bring about positive change in the Dallas community. She was selected based on her strong commitment to the community and leadership role at Dala and with the Dallas business community.

Leadership Dallas has more than 2,200 graduates who continue to provide positive change in the region. Many alumni have achieved tremendous business success in Dallas and/or gone on to a career in public service. Leadership Dallas alumni include former police chiefs, former U.S. Ambassadors and elected officials at the city, state and national levels.

Leah EkmarkComment
Join the Dala Team | Hiring a Strategic Fall 2018 Intern

We consider our interns to be a valuable part of the Dala team. Our interns will experience a wide range of public relations and marketing activities including developing and pitching stories to the media, visiting news studios to see our clients on live TV, executing events and developing content for Dala’s social media pages and blog.

Our PR firm handles a variety of accounts in industries ranging from commercial real estate and construction services to education and corporate social responsibility. A successful Dala intern is detail-oriented and a resourceful self-starter with a positive attitude. An understanding of media relations, social media and AP Style, along with strong written and verbal communication skills, are required.

Internship responsibilities include:

  • Drafting and editing media materials including pitches, media alerts, news releases, backgrounders, fact sheets and media briefing books for clients
  • Creating/updating media lists
  • Tracking media coverage and updating clip logs for clients
  • Assisting with the development and execution of plans, events and activities that support client communication goals and objectives
  • Gathering and organizing editorial calendars
  • Reviewing newspapers/industry publications for client mentions
  • Researching media, clients, client competitors and/or other subjects requested by team
  • Assisting with social media planning and account maintenance for clients
  • Drafting posts for The Dala Daily (our blog) and social handles
  • Attending occasional PR industry events and participating in seminars, webinars and other professional training
  • Working within a client-focused team setting, interacting with all disciplines to get real-world experience and understanding of the collaborative nature of the agency environment

The fall internship typically runs end of August through December. Hours are flexible with a minimum of 10 hours a week at the office. If you’re looking to get hands-on experience in the PR field, send your resume, cover letter and two writing samples to by July 23rd no later than 4 p.m. Please no phone calls. Applicants will be contacted directly.

Leah EkmarkComment
Client Solutions - Hyperloop Texas Raises Client's Brand Awareness to Infinite & Beyond
 AECOM Hyperloop Texas team lead Steven Duong sits down for an interview with KERA's Rick Holter for his weekly segment,  Friday Conversation on NPR .

AECOM Hyperloop Texas team lead Steven Duong sits down for an interview with KERA's Rick Holter for his weekly segment, Friday Conversation on NPR.

Here at Dala we're always working to update and maintain our case studies. Be sure to check out our most recent case study highlighting our work on the infamous Hyperloop project for Dala client, AECOM. You don't want to miss the update on our strategies and the stellar results our client has seen to date.

It's been a wild ride and we still have a lot more stories to tell as the Hyperloop project progresses. In fact, we just wrapped up an interview with U.S. News & World Report, so be on the lookout for that story this fall. We look forward to the day when the first Hyperloop comes to fruition. Fingers crossed the great Lone Star State is one of the first so we can finally make the trip from Dallas to Austin in just 15 minutes...just think, it would actually be feasible to plan a dinner at 7 with friends at Tex-Mex fave Trudy's, after a work day in Dallas. How crazy is that?!? 

Leah EkmarkComment
Dala President Named Top 40 Under 40

Every year the Dallas Business Journal honors 40 individuals under the age of 40 for being leaders and innovators in their industry. Ranging from startups to business owners in tech, health care, real estate, finance and philanthropy, these individuals are picked from hundreds of nominees in the North Texas area because of their remarkable careers and promising futures. This year, Dala Communications president, Leah Williams, APR was selected as one of these top 40 out of more than 350 nominations. She was chosen for her impressive career in public relations in addition to her work in the community.

We sat down with Leah and asked: “To what do you attribute your success?” She replied: "I learned adaptability was key early on – so much in the PR industry has changed since I began my career with the constantly shrinking media landscape and evolution of social and digital media. Borrowing a word from the start-up world, I learned to ‘pivot’ when it came to devising new PR strategies to ensure my clients’ success while growing my agency. I now embrace the feeling of ‘discomfort.’ If you never leave your comfort zone, you’ll never know what you’re truly capable of accomplishing.”

This is a huge honor and we're so proud! Go Leah! Check out the article here.

Not only was Leah named a Top 40 Under 40, but she was spotlighted again with a Q&A on the second page of the April 6 issue of the Dallas Business Journal. In her feature article, she discussed her career, the fundamental values of Dala, and the future of the agency.

"We're not out to be the biggest, but we are out to be the best," Leah said. "Client service is the core of our business model and we have steadily expanded our business alongside our clients as many of them have expanded into new regions and market sectors. Our longest standing client has been with us for over 16 years. I've taken this same approach to our agency's growth, building a steady growth pattern year after year, and I anticipate a growth of about 20 - 25 percent within the next two to three years."  

To read more the complete spotlight and learn more about Leah’s career trajectory, pick up a copy of that print edition. And, if you’re not familiar with Leah or want to know more about Dala’s history, go to “Our Story.”

Since starting at Dala, Leah has been instrumental in the development and success of the agency and we can't wait to see where she leads Dala next.

Leah EkmarkComment
We're Hiring an Account Executive!
dalahorse-hiring image.jpg

Dala Communications is looking for a talented and energetic Account Executive to join its Dallas team located in the Knox/Henderson area. Ideal candidates will have solid media relations, social media and client management experience, as well as strong verbal, interpersonal and written communication skills. They will also have an interest in working with business-to-business clients and be self-starters with the ability to confidently interact with media, clients and account teams. Send cover letter, resume and writing samples to


  • Support Senior Account Executives (SAE) and other senior leadership in fulfilling client PR programs
  • Actively contribute to account plan development and develop new, strategic ideas for clients
  • Develop written materials, including press releases, byline articles, speeches, client correspondence
  • Learn clients’ businesses and business goals, gain understanding of their competitive environments
  • Participate in client and new business presentations
  • Maintain regular client contact, proactively devising new ways to meet client strategic needs
  • Assist SAEs with implementation of press conferences/briefings, media events and tours, etc.
  • Leverage existing media/editorial/journalistic/media contacts; readily develop new relationships
  • Conduct social media activities as part of client programs; continuously learning new methods and technologies
  • Assist SAEs with project management for marketing materials, such as websites, brochures, newsletters, award submissions, videos, etc.
  • Maintain careful attention to detail, ensuring accuracy of materials, contacts, schedules, etc.
  • Promote teamwork by teaching junior staff and interns, delegating as possible
  • Work with SAEs to manage Account Coordinator as part of client team
  • Create and assist SAEs with overseeing reports, managing budgets and providing other account and financial management
  • Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
  • Actively participate in ongoing professional development, learning new skills and expanding personal capabilities


Job Requirements:

  • Minimum B.A/B.S. in public relations, journalism, marketing or related field
  • Two to three years experience in an agency setting with track record of success of client and project management
  • Aptitude to learn quickly and thrive in fast-paced environment
  • Demonstrated writing ability in AP style
  • Successful track record of working with traditional and social media
  • Professional and media references

Dala Communications Offers:

  • Benefit package including health/vision/dental insurance & 401(k)
  • A positive, professional and collegial environment for work and career development
  • Competitive salary
  • Flexibility, team-building volunteer opportunities, 4 pm Fridays, professional development

*Send resume to, learn more about us at or check us out on LinkedIn or Instagram


Dala Communications is a results-based, full-service public relations agency located in Dallas. Creating impactful, content marketing formulas that work, Dala Communications is built upon a foundation of strategic thinkers and communicators who take a forward-thinking, proactive approach to achieve clients’ business goals. Whether working alongside B2B or B2C in-house teams, or serving as the marketing and public relations arm, Dala Communications makes the business and community connections that create brand momentum. Dala Communications is a mid-sized agency and certified as a Woman-owned Business Enterprise with the National Women’s Enterprise Certification, and as a HUB with the state of Texas.

National Volunteer Month: Dala Does Good
 The Dala Communications team volunteers at On The Road Lending's Road Trip! fundraiser

The Dala Communications team volunteers at On The Road Lending's Road Trip! fundraiser

Volunteering is a big part of Dala’s culture. Once every quarter, one of our team members chooses a nonprofit to partner with and we take a half-day to serve the community. We’ve done everything from deliver lunch for Meals on Wheels to assist with a swim class for adults with special needs. Throughout the year, we also find ways to give back. In fact, for the past school year, our team has been mentoring, Leslie, a high school senior from Uplift Luna, who wants to major in PR. We developed a “PR curriculum” to review with Leslie during the times she has spent shadowing everyone in the office to learn more about the world of public relations. Our passion for giving back also goes beyond “Dala” and in honor of National Volunteer Month, we want to give you an inside scoop on what causes are closest to our hearts.

Big Brothers Big Sisters (Mentorship)

  Dala President Leah Williams (right) attends the high school graduation of her “Little Sis” Yardley

Dala President Leah Williams (right) attends the high school graduation of her “Little Sis” Yardley

Leah has enjoyed giving back her time at Big Brothers Big Sisters (BBBS) of Greater Dallas since 2005, where she has spent hundreds of hours in various volunteer and leadership roles, mentoring and nurturing the next generation of young leaders. She was elected to the 2009 inaugural Dallas BBBS junior board and served as chairman in 2013 where she helped lead the board to raise more than $50,000, exceeding the board’s goal by 100 percent. She served on the board for seven years total, raising thousands of dollars and recruiting additional mentors and volunteers for the organization.

She also served as a Big Sister in the community-based mentoring program for eight years where she met with X’Eryus every two to three weeks. Leah spent hundreds of hours watching him grow and progress through school from eight to 18 years old. In 2013, Leah became involved in BBBS’ e-mentoring program, Mentor 2.0. She was matched with Yardley, a freshman at North Dallas High School. Yardley graduated last year and was the first in her family to graduate from high school. She has since enrolled in cosmetology school and is thriving.

Leah continues her involvement in BBBS today, providing pro-bono PR services to this cause near and dear to her heart. One of her most memorable initiatives was devising and executing a media strategy to announce the national “Bigs in Blue” initiative in North Texas in 2017 as well as BBBS' partnership with Dallas ISD police.

  Dala’s Elizabeth LaMonte (left) on her graduation day at the University of Texas at Arlington

Dala’s Elizabeth LaMonte (left) on her graduation day at the University of Texas at Arlington

Elizabeth and her brother were both first-generation college students, so she had little guidance and few answers to the many questions she had about applying to college. Choosing a four-year university to attend seemed quite daunting, but she made it to the other side with a degree in public relations (lucky for Dala!). The experience sparked her passion for mentoring and helping guide high school students in the right direction for college.

She joined BBBS Lone Star in 2017, where she volunteers with Mentor 2.0. As a Big Sister, Elizabeth meets every four to six weeks with her Little Sister, Destiny, a freshman at the Collegiate Academy in North Richland Hills. She also helps her mentee with online homework throughout the school year. Elizabeth has eagerly committed herself to the program for at least four years to not only foster a relationship with her Little Sister, but also to help Destiny grow in her academics to prepare for college in the future.

Dallas Pets Alive! (Animal Rescue)

  Dala’s Krystal Morris, above in blue, attends Dallas Pets Alive! inaugural Town Hall event

Dala’s Krystal Morris, above in blue, attends Dallas Pets Alive! inaugural Town Hall event

To say Krystal loves dogs, is an understatement. So, when her good friend mentioned that she fostered dogs with Dallas Pets Alive!, a volunteer-driven, nonprofit rescue group dedicated to promoting and providing resources, education and programs to eliminate the killing of companion animals, Krystal wanted to help. She looked into ways to put her communication skills to use for Dallas Pets Alive! and signed on to volunteer as a media manager in Jan. 2017. Krystal loves being able to share the great work the volunteers and fosters do at Dallas Pets Alive! without working directly with the animals, since she knew she would be tempted to adopt another dog (she already has two mutts!).

A few of the media hits Krystal has been able to garner for Dallas Pets Alive! include a charity dog wash, the TNR (Trap Neuter Release) program, Dallas Pets Alive! transporting animals impacted by Hurricane Harvey to Canada to find homes and the group’s “Spoty Play” campaign that gives their adoptable animals playlists on Spotify that match their personalities. After helping to develop and execute the group’s ongoing #RescueRusty campaign, Krystal was promoted into a leadership role as director of public relations for Dallas Pets Alive! in Dec. 2017.

Krystal continues to lead PR efforts for the nonprofit and manages strategic media relations outreach and crisis communications, while working with the marketing team to ensure streamlined communications on external PR activities via internal messaging to the group’s more than 300 volunteers and on social media. She even recently stepped in front of the camera to promote adoptable dogs for the organization’s weekly “Ruff Life” segment on CW 33.

RECLAIMED (Anti-Trafficking)

  Dala’s Katie Venhaus, above in pink, helps recruit RECLAIMED volunteers at a ministry fair

Dala’s Katie Venhaus, above in pink, helps recruit RECLAIMED volunteers at a ministry fair

When people hear about human trafficking, the movie “Taken” often comes to mind. They imagine a girl in a foreign country getting snatched. While that certainly can happen, many people don’t realize human trafficking happens right here in Dallas and it can take place a number of different ways. In fact, The Dallas Morning News comes out with articles almost weekly on different busts. Our team member, Katie Venhaus, learned all of this in college through a semester-long research project, and when she moved to Dallas in 2013, she wanted to get involved in putting an end to it by fighting the roots of the issue, not just the symptoms.

Katie jumped in with some incredible leaders to help start RECLAIMED, a volunteer-led organization that exists to empower and mobilize God’s church to redefine a hyper-sexualized culture, restore men and women victimized by the sex industry and reach a world hurt by the abuse of sex all through the power of Jesus Christ. She used her gift of writing to draft a curriculum to educate people on human trafficking and how they can be part of the solution, and now that five-week curriculum study is offered quarterly. Katie helps teach and facilitate these studies, and at the end of the study, connects volunteers with RECLAIMED’s nonprofit partners in the community. She also helps train and equip volunteers at quarterly meetings and leads an events team to provide ongoing training and opportunities for volunteers throughout the year.

Lastly, Katie has the privilege of volunteering at Restored Hope Ministries where she connects with and encourages the women in the year-long program to rehabilitation. She said, “It’s one of my greatest joys to see women come in broken and in desperate need, find healing and peace.”

Leah EkmarkComment