Posts tagged Communications Dallas
WFAA Barks Up Social Media Tree

I love dogs. I have two mutts I’m crazy about and for as long as I can remember I’ve been an advocate for rescue animals. A couple of years ago, I decided to use my expertise in public relations to help raise awareness for animal adoption and found a volunteer PR position with Dallas Pets Alive, a volunteer-driven, nonprofit animal rescue group with the goal of making Dallas a “no-kill” city.

Dala gives each full-time employee the opportunity to use one work day as a volunteer day. I feel very grateful to work at a company that allows its employees to not only volunteer as a group once each quarter but gives each employee a day to give back to the community on their own.

Jenny Lyons, producer at WFAA, David Schechter and Tiffany Liou, reporter with Bonesy. Photo via  Instagram .

Jenny Lyons, producer at WFAA, David Schechter and Tiffany Liou, reporter with Bonesy. Photo via Instagram.

Through my volunteer position as director of PR at Dallas Pets Alive, I recently got the chance work with WFAA to help raise awareness of the need for fosters. WFAA’s David Schechter reached out to me to find out what Dallas Pets Alive is doing to make Dallas “no-kill” and if the organization would consider being on a panel for a Facebook Live video on the need for fosters in Dallas.

As more and more Americans get news online and via social media, WFAA has adapted by running Facebook Live interviews either separately or in conjunction with a broadcast segment. A recent survey from Kagan U.S. Consumer Insights states that approximately half (49%) of internet adults watch local TV news programs and 40% acquire news online.

What started out as a request to be part of a Facebook Live panel on WFAA’s Facebook page, quickly snowballed into an incredible opportunity for Dallas Pets Alive. The organization was featured in three separate broadcast stories about Dallas Pets Alive’s mission, a before/after of a rescue cat named Bob Marley and a feature on a foster family. This broadcast coverage reached a total potential audience of 350,154 people and had a calculated publicity value of $123,150. The Facebook Live video also had more than 18,000 views.

Dallas Pets Alive received $11,000 in donations and 21 applications to adopt or foster an animal as a result of the broadcast coverage and Facebook Live video.

Here’s how this opportunity went from a Facebook Live video request to multiple broadcast segments, planned social shares and an in-studio phone bank.

David Schechter has a segment on WFAA called, “Verify” where he takes questions from viewers and brings them along on his quest for the answer. One viewer, Anissa Perez, asked if euthanizing animals for space at Dallas Animal Services was still necessary.

David took Anissa to Dallas Animal Services to take a tour and talk with them to find out why Dallas is still euthanizing animals for space in the city’s shelter. After they toured the Dallas shelter, David and Anissa went to Austin, the largest U.S. city to ban euthanasia as a means of reducing overcrowding. They met with leaders at Austin Animal Center, who explained that they were able to get Austin to “no-kill” status with the help of their community partners like Austin Pets Alive.

Leslie Sans, executive director for Dallas Pets Alive, Ed Jamison, director of Dallas Animal Services and David Schechter before the Facebook Live video started.

Leslie Sans, executive director for Dallas Pets Alive, Ed Jamison, director of Dallas Animal Services and David Schechter before the Facebook Live video started.

When David got back from Austin, he contacted Dallas Pets Alive to find out what the organization is doing to get Dallas to “no-kill” status. After learning that Dallas Pets Alive’s fosters and supporters played a key role in helping Dallas Animal Services increase their live-release rate from less than 50 percent in 2012 to 81.5 percent in September of 2017, David wanted to know what his viewers could do to help.

Over the course of a few phone calls with WFAA, we planned three separate stories about Dallas Pets Alive that would air on Nov. 14 on the 4 p.m., 5 p.m. and 6 p.m. broadcasts leading up to the Verify segment during the 10 p.m. broadcast; an in-studio phone bank where viewers could call in with questions, foster applications and donations for Dallas Pets Alive; brought adoptable dogs to the studio to promote the need for fosters, volunteers and donations; had volunteers make videos that WFAA could edit and share on social throughout the day; and planned a Facebook Live video that would run directly after the Verify segment with Leslie Sans, executive director of Dallas Pets Alive, Ed Jamison, director of Dallas Animal Services and David Schechter.

Leading up to the air-date, I helped WFAA get interviews/b-roll for the three separate stories on Dallas Pets Alive; managed the volunteer videos for WFAA to use on social; created a document with key messages and prepared answers to questions that phone bank volunteers might get asked; and prepped the executive director with a briefing book for the Facebook Live interview.

On Nov. 14, I went to WFAA to help staff the phone bank, manage logistics and help manage questions from the Facebook Live video. After each segment aired and they cut to the phone bank, our phones rang non-stop for 30 minutes or so. It was a great to see the immediate positive response from viewers who called in to help Dallas Pets Alive.

This post was written by Krystal Morris

Here I am, front and center, ready to staff the phone bank.

Here I am, front and center, ready to staff the phone bank.

NOW HIRING | ROCK STAR INTERN FOR THE SUMMER

We consider our interns to be a valuable part of the Dala team. They get to sit in on client meetings, go to TV news tapings, develop and pitch stories to the media, help plan and execute events and develop content for our social media handles and blog.

Our recent intern, Emily, was able to invite media and attend an event at our client, Trinity Christian Academy's "Math to the Future Day". In this process she was able to search for media to pitch, develop a pitch and coordinate interview requests.

Our recent intern, Emily, was able to invite media and attend an event at our client, Trinity Christian Academy's "Math to the Future Day". In this process she was able to search for media to pitch, develop a pitch and coordinate interview requests.

Our PR firm handles a variety of accounts in industries ranging from commercial real estate and construction services to education and corporate social responsibility. A successful Dala intern is detail-oriented and a resourceful self-starter with a positive attitude. An understanding of media relations, social media and AP style along with strong written and verbal communication skills are required.

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment  here .

Our current intern, John, attended a taping of FOX 4’s “Good Day” where he helped us set up for a segment featuring our client, Frontgate. Watch the segment here.

Internship responsibilities include:

·         Drafting and editing media materials including pitches, media alerts, news releases, backgrounders, fact sheets and media briefing books for clients

·         Creating/updating media lists

·         Tracking media coverage and updating clip logs for clients

·         Assisting with the development and execution of plans, events and activities that support client communication goals and objectives

·         Gathering and organizing editorial calendars

·         Reviewing newspapers/industry publications for client mentions

·         Researching media, clients, client competitors and/or other subjects requested by team

·         Assisting with social media planning and account maintenance for clients

·         Drafting posts for The Dala Daily (our blog) and social handles

·         Attending occasional PR industry events and participating in seminars, webinars and other professional training

·         Working within a client-focused team setting, interacting with all disciplines to get real-world experience and understanding of the collaborative nature of the agency environment

Former rock star intern turned account coordinator, Elizabeth, helped develop a pitch and execute a interview for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

Former rock star intern turned account coordinator, Elizabeth, helped develop a pitch and execute a interview for our client, Trinity Christian Academy, which resulted in a “Hometown Heroes” segment on FOX 4.

The summer internship typically runs May - August. Hours are flexible with a minimum of 12 hours a week. If you’re looking to get hands-on experience in the PR field, send your resume, cover letter and two writing samples to Elizabeth@DalaCommunications.com.

Meet the Dala Team
It’s official…C. Pharr & Company is now  Dala Communications ! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and  succession plan  which is what you see today.  Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers.   This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.  Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.  Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few.   While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.  Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting  strategies in motion  for our current and prospective clients. Thank you for your support!  The Dala Team  Leah, Cynthia, Krystal, Katie, Elizabeth and Lori

It’s official…C. Pharr & Company is now Dala Communications! Before we look to the future, we need to venture back nearly 13 years ago when Cynthia Pharr Lee and Leah Ekmark Williams began working together. Early on during their business relationship, they formed a partnership and succession plan which is what you see today.

Under Dala’s former name, C. Pharr & Company has for decades, established a reputation for helping clients build their businesses by communicating their unique stories. We have served a clientele of some of the most respected names in business and have built a team of skilled public relations experts who have fostered a 20-plus-year legacy of trusting relationships with clients, communities, media and other influencers. 

This team is still in place today. Our clients and business partners can count on the same client-focused team driven by results, with Leah serving as agency president and Cynthia as chairman.

Dala Communications is taken from the nickname “Dala,” which refers to the Dalecarlian horse, a cultural symbol of Sweden and a part of Leah’s heritage. The Dala horse represents a legacy of Swedish entrepreneurship and this same entrepreneurial spirit runs deep in Leah’s family, beginning with her grandfather who built a successful photography business after leaving Sweden and arriving in NYC in 1903 via Ellis Island.  Leah’s father is also a successful business owner. Simply put, Dala Communications is a nod to Leah’s Swedish roots and the entrepreneurial spirit.

Dala continues to be a mid-sized agency based in Dallas-Fort Worth that produces real results for its clients across the country. We are thankful for our clients and are proud to continue working with some of the top names and businesses in real estate, construction, engineering, finance, retail, healthcare and education, to name a few. 

While the name may be different, you can still count on Dala to deliver our proven approach with today's newest communication techniques, giving modern motion to traditional ideas of integrity, service and the entrepreneurial spirit.

Cheers to an amazing 2017 and we look forward to building on C. Pharr’s lasting reputation, and putting strategies in motion for our current and prospective clients. Thank you for your support!

The Dala Team

Leah, Cynthia, Krystal, Katie, Elizabeth and Lori