The Five: Social media tips for business-to-business companies
Our very own Leah Ekmark Williams was featured in The Dallas Morning News Business section in the recurring column, The Five. Check it out!
"Social media messaging is not the same for all audiences. Public relations and marketing expert Leah Ekmark Williams offers tips on how small businesses should use social media when the target audience is other businesses. Williams is vice president for C. Pharr & Co., a Dallas PR and marketing communications firm. She is also president of the Dallas chapter of the Public Relations Society of America this year.
Avoid the social media platform du jour. Evaluate which social media application fits your business model and where your audience is hanging out online. You will be disappointed with the return on investment if you take a fragmented approach, trying every new platform that pops up. LinkedIn is a great starting point for B2B."