Throwback Win: What Securing Jason Witten as an Influencer Taught Us About Athlete Branding — And Why It Still Matters in the NIL Era

In 2019, Dala Communications was tasked with researching and booking an influencer as a part of a larger media strategy for an upcoming event at Capital One. Our pick? Jason Witten who had recently come out of retirement and was rejoining the Dallas Cowboys. We went to work securing Witten as a brand influencer for Capital One's STEM education initiative — a campaign designed to inspire the next generation of innovators by connecting students to an NFL icon who embodied discipline, preparation, and excellence.