The story behind the name Dala — a Swedish immigrant, a hand-carved horse, and what it all has to do with brand storytelling, NIL, and PR in Dallas.

Five Things Every High School Athlete Needs to Know About NIL (Name, Image, Likeness) Before College:

If you are a college-bound athlete and have not started thinking about Name, Image, and Likeness (NIL) and building your personal brand, you are already behind. NIL is not just a college consideration. NIL training for athletes starts NOW. The work you do in high school, before you step on a college campus, will determine how prepared you are to compete — not just in your sport, but in the business of being an athlete.