25 years of memories and history, serving as PR partner for A Conversation With a Living Legend®
For the past 25 years we have been the media relations partner of A Conversation With a Living Legend® in Dallas, benefiting The University of Texas MD Anderson Cancer Center. Working with this client is extremely rewarding because we know our efforts on this annual event are helping support research and patient care. We’ve worked on countless Living Legend lunches that have honored big names in town and internationally, including Kenneth H. Cooper, M.D., M.P.H., founder of The Cooper Clinic and The Cooper Institute; former Secretary of State Condoleezza Rice; professional golfer Ben Crenshaw; and, former British Prime Minister Tony Blair.
We were thrilled to be a part of this year’s 28th annual event that honored international architect, artist and engineer Santiago Calatrava, Ph.D. The luncheon event at the Hilton Anatole featured an interview led by Judy Woodruff, anchor and managing editor of “PBS NewsHour.” This year’s event, led by chair Su-Su Meyer of Dallas and a steering committee of North Texas business and community leaders, raised more than $677,000 to support MD Anderson’s Moon Shots Program™, a comprehensive effort to significantly reduce cancer deaths and transform cancer care.
Since A Conversation With a Living Legend® originated in North Texas in 1990, the event has raised more than $16 million for MD Anderson. In total, more than $35 million has been raised to support life-saving work at MD Anderson from similar events in Washington, Las Vegas, Atlanta, Houston and San Antonio.