Healthcare Financial Managers Learn about Risks vs. Rewards of Social Media
HFMA’s Lone Star Chapter hosted a presentation by Cynthia Pharr Lee on January 19, 2012 in which she explained that the rewards and risks of social media can be significant for healthcare-related organizations. She recommended a strategic, cross functional approach to digital strategy as the best method of mitigating potential risks.
“The key to a successful beginning in social media is starting with a business goal in mind and developing thoughtful policies across your organization. Every area involved in the organization’s digital strategy – HR, IT, legal, as well as marketing and communications – needs to work together to establish comprehensive policies,” Cynthia explained. “With that preparation, a first year action plan can be developed which includes those platforms and tactics that can have the greatest impact on the business.”
Cynthia will also address the Texas State Conference of HFMA on March 27, 2012 on “Consumerism: Today’s Reality/Tomorrow’s Survival.”
As a preview, Cynthia noted, “Patient experience is being discussed as the possible ‘holy grail’ of outcome-based healthcare evaluation and reimbursement. Yet, today’s healthcare consumers are demanding, different and ready to instantly share their unfiltered opinions through social media. Aligning with consumer interest can be a key differentiator for profitable healthcare delivery while a lack of understanding carries a high cost.”
For additional information on any of these topics and/or to discuss speaking engagements with Cynthia Pharr Lee, please contact her at firstname.lastname@example.org