For athletic departments, club sports organizations, and student groups ready to bring brand literacy to an entire team or program, Dala's half-day workshop is a comprehensive, interactive deep dive, delivered in person.

The series moves from self-discovery to real-world brand partnerships, covering everything from personal brand development to media training to what it actually takes to work with a brand. Student-athletes leave with a work product and a clear next step, not just a good conversation.

Our workshop puts student-athletes in the driver's seat for their personal brand and future opportunities, whether that's college recruitment, a job interview, or an NIL deal.