Every student-athlete has a story worth telling. This two-part program starts with the fundamentals, why a personal brand matters, understanding who you are, and how you show up online.

The first session is hands-on and practical, giving student-athletes real tools to start building their brand right away. From there, an optional follow-up session turns that groundwork into a personalized strategy, one shaped by individual interests, media training “lite”, and next steps to secure their personal, competitive edge.