Capital One

Capital One – Building & Reinforcing Corporate Citizen Profile within the Community

Situation

An involved corporate citizen, Capital One was looking for a Dallas PR partner to help it build a stronger community connection and raise awareness of its new Place-Based Initiatives within the Collin County community. Dala was tasked with implementing a strategy that highlighted the good works of Capital One as a company as well as the organization’s Collin County-based associates who serve as active members of the local community, investing time, resources and expertise to help the community thrive.

Dala Communications Solution

The Dala team focused its efforts on promoting Capital One’s approach to “Investing for Good,” promoting the Collin County Place-Based Initiatives to differentiate the company as a good employer and involved corporate citizen. With every media initiative, Dala crafted messaging that aligned with the Investing for Good approach, ensuring Capital One’s message of specialized community development, philanthropic and volunteer support for the communities it serves was at the forefront of all media outreach. And, the team utilized Capital One’s ongoing sponsorship and involvement with the Plano Mayor’s Internship Program and Collin County Business Alliance to raise awareness of Capital One’s corporate citizenship profile and hands-on involvement of its local leaders in community and economic issues.

Through a combination of earned, paid and social media opportunities, Dala achieved a constant drumbeat of news coverage positioning Capital One as a catalyst for meaningful change, connecting essential financial services that fuel local economic growth, philanthropic dollars, and the talents of its associates with outstanding local partners to deliver services and solutions to neighborhoods in need.


Results

The multi-faceted ongoing campaign yielded 11,841,954 print impressions, 259,945,003 UMV, and 384,330 broadcast impressions that year, achieving significant coverage of Capital One’s Place-Based Initiatives while providing continuous reinforcement of Capital One’s community leader messaging, “Investing for Good.” Capital One was also named “Corporate Citizen of the Year” by the Plano Chamber of Commerce that same year.